Conscious Fashion || Think before you SHOP


Dear Readers,

The purpose & intention behind this blog post is to inspire you to truly understand the meaning of self-confidence, self-worth & divine grace.

Often times, I have witnessed my fellow humans associating their self-worth with the number of clothes they have in their wardrobe aka their fashion sense.

These are the people who would read this statement & scoff at it with a predominant feeling of denialThey will be the ones saying that they ‘shop a lot’ because they ‘enjoy’ it & ‘shopping & dressing up’ brings them joy.

Please know that I am talking about people who feel the need to purchase something (small/big) every single week or every single month. 

It goes without saying that I’m not talking about the bare essentials.

Signs that your self-worth is attached to your clothes

-> You do not like repeating outfits.

-> You repeat outfits but notice others who do as well and smirk about it.

-> You feel the need to dress up to stand out in any group.

-> You cannot leave your home in lounge wear.

-> You think atheleisure is only restricted to the gym/yoga class.

-> You get conscious if someone catches you without make-up.

-> You always need to have a concelear around.

-> You put way too much thought & energy in your outfit before entering any party.

-> You dislike repeating outfits at a party.

-> You feel the need to get a new piece of clothing or accessory everytime you hit the mall.

-> You cannot return empty-handed from any store.

-> If not for self, you feel like shopping for others.

-> This one’s only for girls- You cannot step out of the house without adorning your waterline with a kajal (kohl).

If you catch yourself saying yes to any of the aforementioned questions, then this blog post holds the potential of serving you in the highest & best way.

Fast Fashion- What happens if you overshop?

Have you realised that everytime you walk into Zara, you see a new collection? Well, Zara’s business model is all about coming up with new items every 15 days. Mind you, I have a lot of clothes from Zara and like the brand a lot. What I now despise is the way they produce those beautiful pieces. It’s heartbreaking!

Same goes from brands like H & M, Forever 21, Topshop, Mango, etc. They all have an accelerated production process in order to get new items to entice customers to shop more & more.

The Maven Lifestyle by Aakansha

Fast Fashion produces over 150 billion pieces of apparels every year when the consumption is not even 60 billion (considering there are some lame shopaholics loitering in the society).

Think of all the unused clothes…

Wanna know what happens to that?

Landfill Pollution!
The Maven Lifestyle by Aakansha
Image taken from

Are you still proud of shopping too much?

The Maven Lifestyle by Aakansha

Filth in fast fashion brands.

Institute of Sustainable Communication suggested that the fashion industry is the 2nd biggest polluter of water, thanks to all the chemical dyes & dump we have been creating ever since our self worth got attached to the way we dress-up.

Did you know that most fashion factories use up coal to produce apparels thus contributing 20% of world’s carbon emission.

So the bigger your wardrobe (more clothes you own), more carbon footprint you have on this planet.

In order to sustain in the market (competitive pricing, hello), these brands outsource production to countries such as Bangladesh, India, Myanmar, Indonesia, Ecuador, etc.

Here, workers who are below the poverty line are hired and made to work in grave conditions- long hours, shitty factories without proper amenities and worst of all, painfully low wages.

Heard of the Rana Plaza scandal?
click here

Rana Plaza

Rana Plaza

Rana Plaza

Brands can go upto any extent to reduce their cost and improve profit margins for marketing & branding. They are also unapologetic about child labour. 🙁

And all of this is hidden from us unless a scandal is out & about.

Mindful shopping- how can we contribute?

Here is a list of  Fast Fashion Brands that you must avoid if possible.

I am also including a list of ethical, organic, fair trade & sustainable brands that we all must support.

FYI fair trade brands are the ones that pay their workers fair wages and take care of their working conditions.

If a brand claims to be organic & sustainable check for accreditions->
>>ISO 9001 & OEKO-TEX certified factories for production to ensure fair trade conditions across the supply chain
>>WFTO (World Fair Trade Organization) & Fairtrade Foundation accredition if the company claims to be fair trade
>>GOTS (Global Organic Textile Standard) certified cotton & other raw materials



Fashion Nova


Nasty Gal


Forever 21




Victoria’s Secret



La Senza


Abercrombie & Fitch


Claire’s Accessories


Amour Vert

Made Trade

People Tree

Krochet Kids

Bead & Reel



Threads 4 Thought

Alternative Apparel


Ash & Rose

Thought Clothing

Armed Angels


Jan ’n June


Here’s a bigger list of ethical fashion brands for

Vegan Shoes

Eco-friendly & ethical lingerie

What have I been up to?

I am myself guity of shopping from fast fashion brands but in my defence, this ugly truth came to me not too long ago! Also,  I proudly admit that I love repeating my outfits. I love creating 10 different looks from 3-4 pieces of clothing. Most of the clothes I own, are 7+ years old and I wear them all like a badge of honour. I am proud of the fact that my size hasn’t changed in over a decade which means I get to wear my favourite pieces over & over again, I just style them very differently 😉.

The Maven Lifestyle by Aakansha
Owned this top since 2007.

Clothes that I do not wear, I pass on to my near & dear ones who cannot afford to shop. I have always seen my clothes on my house helps’ kids and it brings back old memories of joy.

I am not asking you to boycott the fast fashion brands immeditely. I am just asking you to-

>shop less from these brands

>build a capsule wardrobe

>start supporting (by shopping) from ethical sustaiable brands

>>donate clothes instead of throwing them

>not attach your self-worth with “repeating an outfit

>think 10 times before you purchase anything; ask yourself Do I need it? Or Do I WANT it?

The Maven Lifestyle by Aakansha
I’ve had this dress since 2011
The Maven Lifestyle by Aakansha
An Indo-western outfit that can be worn in 3 different ways. Here I’ve just changed my hair & make-up. The top can be won as a dress in itself.

Capsule Wardrobe- dress like a pro who gives a damn about this planet!

Capsule wardrobe is a collection of FEW ESSENTIAL items that will never go out of fashion such as silk skirts, black trousers, caramel coats, plain white tee, black turtleneck, so on & so forth. Here’s how I have personally styled & restyled by outfits.

The Maven Lifestyle by Aakansha
Got this dress in Dec 2018 and worn it 8 times already. It’s so easy to style in different ways.
The Maven Lifestyle by Aakansha
Look how 2 pieces of clothing can be styled in different ways.

Strong Recommendations

Learn more about Ethical Fashion here.

Learn more about Capsule Wardrobe here.

The Maven Lifestyle by Aakansha

Watch a life changing documentary, here (available on Netflix).

The Maven Lifestyle by Aakansha

Watch a life altering documentary, here (available on Netflix).

If this blog post struck a chord with you, then PLEASE comment below!

The Maven Lifestyle by Aakansha
Same dress, different accessories.
The Maven Lifestyle by Aakansha
My most worn dress atleast 20 times. It’s so comfy!
The Maven Lifestyle by Aakansha
Birthday dress worn multiple times already.
The Maven Lifestyle by Aakansha
This dress is worn on all special occasions…like a badge of honour
The Maven Lifestyle by Aakansha
Same dress, different timestamps.
The Maven Lifestyle by Aakansha
My go-to black top.
The Maven Lifestyle by Aakansha
A dress I reach out to when I feel the fittest :-p Worn it 7 times already and I bought it 8-9 months ago!

If this blog post struck a chord with you, then PLEASE PLEASE comment below as to how you will contribute to eradicate this ugly fast fashion!


16 Comments Add yours

  1. Sony says:

    I m proud of you…..such an amazing idea….. simply great

    1. Aakansha says:

      Thanks a lot my love!

  2. Rajeev says:

    Firstly, this is the most well researched post you’ve ever put out and

    Secondly, I’m inspired to reduce my footprint from clothing too.

    Keep up the good work Aakansha

    1. Aakansha says:

      Thank you so much Rajeev, this feedback made my day 🙂

  3. Sumitha says:

    U have nailed it dear!

    1. Aakansha says:

      Thanks a ton Sumi love!

  4. Kiran malik says:

    Wow! Very beautifully,well explained by the fashion Diva😘very useful for shopholic,and this blog is eye-opener, definitely will think about,thank u so much to share this important yet useful topics,😘😍 awesome

    1. Aakansha says:

      Your words of appreciation are super valuable to me. Thanks a lot Kiran didi- God Bless You!

  5. Zankar says:

    This post is definitely an eye opener, thank you for sharing this !

    1. Aakansha says:

      So happy that you found this useful Zankar.
      Your comment serves as an incentive to me for writing better & better…

  6. shikha says:

    I almost had goosebumps at a point while reading this.. this is so well researched post by you Akanksha, an eye opener ..
    proud of your work. ♥
    you look lovely in the pictures btw.. 💋

    1. Aakansha says:

      Thank you so much my love.

  7. Bharat Gurnani says:

    Simply woow……
    Ur blog educates me about things which the mainstream media never covers..
    The idea of capsule wardrobe, fair trade etc. is too fascinating and something I am gonna implement immidiately 😁

    1. Aakansha says:

      So proud of you wanting to take immediate actions. Thanks for reading and finding my heartfelt content educational. I truly put my sweat & soul into this blog!

  8. Claire says:

    Love this! Thanks for this post. We need more people like you! Just one point: among all the things you mention, I’m with you; I just don’t know that ‘copying high-end brands designs’ is really a necessary point to make.

    1. Aakansha says:

      Thanks Claire, I’m glad you loved this article.
      I am strongly against wearing or even promoting dupes/fake items.
      I am a believer that one should save and purchase from a high-end designer if their financial situation allows them to instead of going for a fake due to intellectual property loss for the brand. I am going to think about writing a blog post dedicated to this topic. I studied INTELLECTUAL PROPERTY as a subject in my Masters. 🙂 Thanks again for your comment.

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